AUSTRALIA’S most popular business journal is being phased out and replaced by a typeface designed for smaller business owners.
The Australian Business Journal (ABJ), which was launched in the early 2000s, will be replaced by an online journal called Bullet Journal, which will have a wider audience.
Mr Lappin said the new format would be more relevant to people who are new to business.
“The new Bullet Journal will be much more relevant for a small business owner and they’ll get access to a lot of the content that the ABJ does,” he said.
The ABJ’s launch attracted more than 100,000 new members and has been credited with helping to revitalise the sector.
It was launched to support small business owners and attract new ones into the industry.
“For some businesses, that’s not the case, so it’s important for them to have access to the information that the new Bullet journal can provide,” Mr Lattin said.
Mr O’Reilly said the ABNJ’s new format was aimed at small business people.
“I think it’s very important for people to be able to see the content and be able read it at their leisure,” he told The Australian Financial Review.
The news comes as the federal government announced $3.3 billion in new spending to boost the Australian economy.
Mr Andrews said the $1 billion investment would allow businesses to expand, create jobs and create more wealth.
“Businesses can do this without worrying about debt,” he added.
Mr Zappone said the move was a win-win for small business.
“It will allow small businesses to grow, it will create more jobs, and it will allow our small business community to flourish,” he argued.
The new BulletJournal will be published online by December, and will be powered by Google and Facebook.
The journal is designed to help small business to attract new members, create new products and increase business.